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  • Writer's pictureCory Cleveland


Updated: May 28, 2023

Ann Rosenberg at The Insider's Guide to Business
The Metaverse will have a significant impact on our lives in the future

Joining us in conversation today is Ann Rosenberg. Ann is the Senior Vice President for Sustainability Solutions at Wood PLC.

What I have learned is that, with technology, you can build amazing things if you do it in a collaborative manner.Ann Rosenberg [0:04:06]

In this episode, you'll find out why she believes that innovation benefits from different cities working together. What does she mean by having a science fiction mindset paired with technology? Ann believes that doing good is good business! She shares the importance of using impact and sustainability as co-design principles. She also reminds us about the challenges of digitizing a sector that hasn't been before.

Ann goes on to explain the basics of the Metaverse and Web 2.0 and 3.0. It became clear that she is passionate about building a better world through technology.

If you go to Johannesburg or Cape Town, to Copenhagen or Miami, wherever you go in the world... There is a specific soul and knowledge that comes from the culture of the country or the city. Of course, we do innovation all over the world!Ann Rosenberg [0:05:37]

Her three guiding work principles are scalability, affordability, and accessibility to all the people of the world! You won't want to miss out on this exciting episode. Tune in to hear more from this inspiring thought leader today.


  • Ann's career background in innovation leading up to her current role.

  • Why she believes that you can do amazing things if you work in a collaborative manner.

  • Three rules for building solutions: scalability, affordability, and accessibility.

  • A science fiction mindset paired with exponential technologies can create sustainable solutions.

  • The book she has written to encompass these principles: Science Fiction A Starship for Enterprise Innovation.

  • Where she connects purpose and profit with a science fiction mindset.

  • Using impact and sustainability as co-design principles.

  • How the Metaverse is the next level of digital communication and sophistication.

  • Web 2.0 and Web 3.0. What they are and how they differ from one another.

  • The massive opportunities present in the evolving digital world.

  • Why she was too early with her book and her ideas and is experiencing traction today.

  • Where she has seen digital transformation happening in the oil industry.

  • What she reads: metaverse newsletters, CoinDesk, UN content, and Stanford LEADS.

  • Ann’s advice to implement her three rules: keep it scalable, affordable, and accessible!

  • Why you should reflect on your decisions and not feel shame if you get things wrong.

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