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  • Writer's pictureCreative Return


Updated: May 28, 2023

Deven Soni at The Insider's Guide to Finance
Deven Soni shares his extensive experience in mergers and acquisitions.

As the years have gone by, Deven Soni is the co-founder and CEO of Matador Gold Technologies. He has bought and built many businesses throughout his career.

Deven has extensive experience in M&A and technology private equity.

“If you’re sitting with a blank spreadsheet and an empty office, and you don’t know where you’re aiming towards, you’re going to zigzag all over the place trying to find product market fit.” — Deven Soni [0:14:05]

During his time at Goldman Sachs and Highland Capital Partners, he related to the entrepreneurs more than the financiers.

In our conversation, he goes into detail about the choices he has made that have brought him to where he is today. He discusses what he would do differently, and some of the key insights he learned along the way as well.

“We modernize precious metals in a way that is fun for people to own, and brings it into a modern light and re-showcases it to people to say, ‘hey, there’s an asset and now is the right time to own it.” — Deven Soni [0:20:20]

Deven believes that getting clear on your goals drives success. Another driver of success is finding those key strategic partners that will lift your business beyond the startup phase.

Join us today to get a closer look at the twists and turns of Deven’s career path, and learn from his journey today!


  • The challenge of detaching your identity from your profession.

  • What entrepreneurs and management teams need to know from a financier's perspective.

  • The power of making decisions with a goal in mind.

  • Mistakes that were influential to Deven’s success in the startup world.

  • The origin story and thesis of Matador.

  • The value of saying what you’re going to do and actually doing it.

  • What Deven’s original goal was and how he has brought it to fruition.

  • Finding the right people for the appropriate roles despite the white-collar dominated world.

  • How Deven prioritizes upward mobility for his employees.

  • Managing family and career.

  • Getting the right kind of attention for your business.

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For more information on our sponsor, please visit Olympia Trust Company

Please note that the information contained in this interview is not financial advice but for entertainment purposes. I am not a financial advisor and make no warranties or representations concerning the accuracy or suitability of the information contained in this interview. I recommend that any and all investment decisions be made with the advice of accredited investment advisors.


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