Jeff Desjardins is the founder and Editor-in-Chief of Visual Capitalist. If you haven’t seen the work of Visual Capitalist yet, it won’t be long until you do.
He regularly contributes to the World Economic Forum and Business Insider, and my posts have also been featured on Forbes, CNBC, MarketWatch, Huffington Post, Fast Company, BNN, and TechCrunch.
Visual Capitalist is a global media brand that simplifies the world of business and investing through data-driven, visual storytelling.
They create visually compelling daily infographics and visualizations and now serve some of the biggest names in finance. They include Black Rock, McKinsey, New York Life, Tony Robbins and the list goes on.
In this episode, you'll hear all about how Jeff has built his media company with a rapidly growing audience – 70% of whom are investors. As well, we talk about how the media industry works, how habits of media consumption are a powerful tool in capturing mind share and why companies are investing thousands of dollars to access his audience.
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Check out links from this episode:
The 9 Big Mistakes Public Companies Make With Investor Outreach 8 Forces Shaping the Future of the World Economy
Jeff Desjardins at the VisualCapitalist.com and on: World Economic Forum Business Insider Bonus: Here’s a link to his book on Amazon. It makes an awesome gift.