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  • Writer's pictureCreative Return


Updated: May 28

Kevin Petersen at The Insider's Guide to Finance
Kevin Petersen takes us to the world of SaaS

Kevin Petersen is the founder and CEO of Growth Stack Inc.

Growth Stack Inc. works with founders to leverage its expertise to speed up growth by infusing capital and adding infrastructure.

His career as a marketing automation specialist spans over two decades. Kevin has worked with companies such as Charles Schwab and Wells Fargo. His story is one worth telling!

“Once you hit a certain point, due diligence becomes a little bit easier. It’s not less work, but it’s different in that you have more data.” — Kevin Petersen [0:08:16]

Kevin has bought, built, and sold sixty companies, starting with his first $750 acquisition of a tattoo blog. His SaaS experience includes a file-sharing platform that grew to a seven-figure revenue within the first year and an award-winning music industry start-up.

During today’s conversation, you’ll hear all about the world of secondary markets. Kevin also shares where micro and small businesses are bought and sold.

Join us for an enriching glimpse into SaaS, finding the right terms of negotiation, and the shift AI brings to the workforce. Thanks for tuning in!


  • An introduction to today’s guest, Kevin Peterson, founder and CEO of Growth Stack.

  • The story of Kevin’s acquisition of a tattoo blog for $750.

  • What led him to invest in SaaS.

  • The changing buying process and due diligence.

  • How conversations differ at different levels of income.

  • Sealing the commitment and mitigating risk.

  • Why the terms of negotiation are as broad as you can imagine.

  • The importance of having a good idea of your ask before entering a conversation.

  • Where Kevin identifies opportunities worth pursuing.

  • MicroAcquire and similar platforms.

  • Examples of Kevin’s client base in the SaaS space.

  • How smaller SaaS businesses generate revenue.

  • How machine learning will enhance SaaS products in a changing world.

  • Kevin’s perspective on how AI will influence the job market.

  • How Kevin came to buy and sell 60 businesses.

  • Technical debt and software atrophy.

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Kevin Petersen on LinkedIn

Kevin Petersen on Twitter

Growth Stack


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Please note that the information contained in this interview is not financial advice but for entertainment purposes. I am not a financial advisor and make no warranties or representations concerning the accuracy or suitability of the information contained in this interview. I recommend that any and all investment decisions be made with the advice of accredited investment advisors.

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