SUSANA CAMPOS
Ten years working in investment banking, trading and wealth management at Rothschild (Canada), Macquarie Private Wealth and Richardson GMP taught me a few things about the markets. It became abundantly clear that the great companies didn’t always get the attention they deserved.
I like the anecdote "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Philosophical, yes, but it raises questions regarding observation and perception.
I left the brokerage industry to start a business from scratch in the fashion industry. I enjoyed… was forced... to learn digital marketing to survive and thrive. How a person goes from awareness to a buying decision is all guided by deliberate digital marketing strategies. These same strategies are becoming increasingly important in the world of digital investor relations.
Today, my professional enjoyment lies in helping public companies scale the reach of their investor relations campaigns and spread their message about the value they are creating.
Digital marketing is dominating our attention and reshaping industries - including the way public companies communicate. So, building an investor audience to deliver your story is paramount.
I have learned that the best of the best companies over-communicate. They commit to executing their business plan while building an investor audience that is there to listen, support and celebrate their success.
I believe that we no longer need to “sell” to advisors or investors - but to consistently educate them and create value for them. One of the best ways to do that just happens to be digital!
Reach out anytime.
SUSANA CAMPOS
Ten years working in investment banking, trading and wealth management at Rothschild (Canada), Macquarie Private Wealth and Richardson GMP taught me a few things about the markets. It became abundantly clear that the great companies didn’t always get the attention they deserved.
I like the anecdote "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Philosophical, yes, but it raises questions regarding observation and perception.
I left the brokerage industry to start a business from scratch in the fashion industry. I enjoyed… was forced... to learn digital marketing to survive and thrive. How a person goes from awareness to a buying decision is all guided by deliberate digital marketing strategies. These same strategies are becoming increasingly important in the world of digital investor relations.
Today, my professional enjoyment lies in helping public companies scale the reach of their investor relations campaigns and spread their message about the value they are creating.
Digital marketing is dominating our attention and reshaping industries - including the way public companies communicate. So, building an investor audience to deliver your story is paramount.
I have learned that the best of the best companies over-communicate. They commit to executing their business plan while building an investor audience that is there to listen, support and celebrate their success.
I believe that we no longer need to “sell” to advisors or investors - but to consistently educate them and create value for them. One of the best ways to do that just happens to be digital!
Reach out anytime!