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  • Writer's pictureCreative Return

ENHANCING INVESTOR RELATIONS THROUGH ENGAGING STORYTELLING W. ALYSSA BARRY EP. 143




If you can't tell a good story, your investor pitch is most likely putting everyone to sleep in the boardroom.


Today, we’re speaking with Alyssa Barry, co-founder of irlabs.


Alyssa is an experienced capital markets and communications professional. She specializes in corporate communications, investor relations strategy, and shareholder engagement.


“There’s no one magic solution to great investor relations, liquidity, and ultimately share price performance.” — Alyssa Barry [0:07:02]

Throughout her career, Alyssa has raised over $1 billion of capital as well as led some of Canada’s most successful activism campaigns. She explains her predictions for why there will be more activism in a post-pandemic world.


Alyssa unveils the process she follows to make this happen and weighs in on some of the changes in IR, fuelled by technological development.


“Investor relations is not easy. It’s putting in the work, ultimately.” — Alyssa Barry [0:26:26]

This informative conversation touches on the changing IR landscape and how to leverage the power of storytelling to introduce your company to potential investors.


Thanks for tuning in.


KEY POINTS FROM THIS EPISODE:

  • Alyssa’s background in-house in investor relations.

  • Her role as a shareholder activist and what she learned about value creation.

  • What her team consists of, and how they work to create a one-stop shop for their clients.

  • The role of storytelling in investor introductions.

  • Her perspective on the role of digital marketing.

  • How digital has disrupted the IR industry.

  • The importance of evoking emotion in investors.

  • Distinguishing between institutional and retail investors.

  • Ideal time allocation in investor relations.

  • The role of thought leadership in investor relations.

  • What happens when an activist comes forward and how best to respond.

  • Qualities of the winning side.

  • Tools that Alyssa uses in her day-to-day work as an IR.

  • How ChatGPT has improved her efficiency.

  • Alyssa’s relationship with media

  • Her advice to leverage storytelling and vulnerability.


LINKS MENTIONED IN TODAY'S EPISODE:





For more information on our sponsor, please visit Olympia Trust Company



Please note that the information contained in this interview is not financial advice but for entertainment purposes. I am not a financial advisor and make no warranties or representations concerning the accuracy or suitability of the information contained in this interview. I recommend that any and all investment decisions be made with the advice of accredited investment advisors.

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