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  • Writer's pictureCreative Return


What would it take to pitch investors the idea of high-quality wine investing and not only be successful at raising capital, but also turn it into a profitable project for all involved?

Anthony Zhang is the Co-founder and CEO of Vinovest and he joins us today to share his method for financing this and past companies. He shares why Vinovest is an incredible investment opportunity as it democratizes fine wine investing and provides clients access to a once-exclusive market.

Their unique blend of wine and technology expertise empowers everyday investors. Vinovest has access to prestigious wines from esteemed regions such as Burgundy and Bordeaux.

Investors can maximize their profits while indulging in their investments.

“If everyone is independently coming up with the same solution to the problem, then that is a great thing. That means the company is aligned.” — Anthony Zhang [0:35:17]

Anthony has a proven track record of founding and leading marketing teams at venture-backed companies. His passion lies in team building, growth, and fostering culture of data-centric decision-making.

You'll hear about Anthony's remarkable journey to success. He opens up about the emotional toll of building and financing startups. We discuss his entrepreneurial path, fine spirits, and the business model at Vinovest. Anthony details the intricate processes of starting a business.

“[Venture capitalists] will follow your process if you run a tight ship.” — Anthony Zhang [0:40:43]

This episode comes with valuable lessons, unique strategies, and expert insights on a positive mindset. We also touch on design, leadership, and fundraising.

We know you'll find this episode to be inspiring. Thanks for listening!


  • Anthony's decision to drop out of college to start a business.

  • The Thiel Fellowship and how it benefitted his entrepreneurial spirit.

  • Lessons from his past startups and business ventures.

  • Hear about how the entrepreneurial community has supported him.

  • Details about Vinovest and how it is shaking up the investment world.

  • Anthony explains why they chose not to securitize their wine assets.

  • An overview of how they calculate overall returns and evaluate the company.

  • He reveals the company’s deploying capital strategy.

  • Overcoming negative self-talk and maintaining a positive mindset.

  • Learn about his approach to design, implementation, and leadership.

  • Find out about his fundraising experience and advice for raising capital

  • We explore the complexity of building a business from the ground up.

  • Entering the whiskey market and how it differs from wine.


The information contained in this interview is not financial advice but for entertainment purposes. I am not a financial advisor and make no warranties or representations concerning the accuracy or suitability of the information contained in this interview. I recommend that any and all investment decisions be made with the advice of registered investment advisors.


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