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REDEFINING LAW: BILLABLE HOURS VS. VALUE BASED PRICING w. BRETT COLVIN EP. 155


Brett Colvin at The Insider's Guide to Finance
Brett Colvin shares his approach to transforming legal services to focus more on efficiency, lawyer well-being, and innovation.


Have you ever felt that legal processes are stuck in the past? How pricing for legal counsel can feel like more of a problem than a solution? This week, we are proud to feature the Founder and CEO of Good Lawyer, Brett Colvin to discuss his revolutionary approach to the legal system.


“It’s hard to sell efficiency to an organization that makes money on inefficiency” — @brettcolvin [0:29:02]

Tuning in, you’ll hear about the underlying reasons behind lawyer dissatisfaction, and Good Lawyers’ approach to prioritizing both efficiency and lawyer well-being.


“I think that obsession with billable hours is one of the primary drivers – that leads to that lawyer dissatisfaction in what they’re doing.” — @brettcolvin [0:06:57]

Together, we delve into how AI is not just a buzzword, but a catalyst for unlocking productivity. Brett shares his views on strategic PR, and forward thinking marketing strategies to redefine legal services in Canada.


“Ultimately I think that [AI] is going to unlock the lawyer’s ability within an organization – to become a significantly more strategic player and use these tools to effectively give them superpowers – and maximize what they’re able to do in a day’s work.” — @brettcolvin [0:25:49]

Finally, our guest tells us what content inspires him and reminds us about the power of culture and incentives. For anyone looking to learn more about the legal side of business, this is a must-listen episode.



KEY POINTS FROM THIS EPISODE:

  • An introduction to Brett Colvin, Founder and CEO of Good Lawyer

  • The underlying reasons why Brett started his company. 

  • Why so many lawyers are unhappy and how Brett is changing the model.

  • Brett shares a high level of how he approaches the legal market with his services. 

  • The mistakes he has made in creating his business model and how he’s learned from them. 

  • Some examples of the kinds of lawyers who work with Brett and how successful they are. 

  • How they are implementing AI into Good Lawyer

  • The dangers of the ‘billable hour’ model and how it ultimately promotes inefficiency. 

  • How he has leveraged good, authentic content, and word-of-mouth to promote Good Lawyer. 

  • Brett tells us what content inspires him and why he consumes so much of it. 

  • The power of incentives and how they can boost your new business.



LINKS MENTIONED IN TODAY'S EPISODE:



Please note that the information contained in this interview is not financial advice but for entertainment purposes. I am not a financial advisor and make no warranties or representations concerning the accuracy or suitability of the information contained in this interview. I recommend that any and all investment decisions be made with the advice of registered investment advisors.








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