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  • Writer's pictureCreative Return


Updated: Aug 31, 2023

As the world shifts to a digital landscape, the stress of spending thousands on flights, lodging, and wining and dining with your investors is gone. In fact, you don't even need to leave your couch to reach them. Connecting with investors has never been easier thanks to technology.

Joining us today is IR practitioner and Principal of Momentum IR Corp., Nisha Hasan.

Nisha has over 15 years of experience specializing in investor communications and shareholder engagement.

Information from countless companies is always in front of investors. How do you stand out and manage those relationships?

“You don’t have to spend thousands of dollars going to all these different cities to meet your investors. In fact, they’re at your fingertips through a screen.” — Nisha Hasan [0:17:19]

In this episode, we uncover why IR is so important and how the role of IROs is changing in the context of digital evolution.

We discuss how digitization is changing how companies communicate with retail and institutional investors. Communication further bridges the gap between public companies and investors.

“You can’t expect people to remember your last press release. You have to find ways to keep connecting.” — Nisha Hasan [0:30:57]

Nisha recommends useful IR tools and shares advice for communicating with investors. She also shares her advice for maintaining relationships in a competitive field.

This episode brings excellent insight into IR teams' influence in building, shaping, and moving a corporation forward!


  • How Momentum IR supports the strategic visions of companies.

  • The importance of IR and how the role of IROs is evolving.

  • How to stand out to investors.

  • The benefits of digital marketing in the IR space.

  • How public companies can improve operations

  • The strategic aspect of Nisha’s work with Momentum IR.

  • How digital is changing how companies communicate with both retail and institutional investors.

  • Why it’s so important for IROs to be up to speed with a company’s online narrative.

  • How to maintain the connection with investors.

  • The impact of AI on IR.

  • Nisha’s recommended day-to-day IR tools.

  • How best to communicate to investors, particularly those of younger generations.

  • Insight into the role IR plays in M&A transactions.

  • The philanthropic work Nisha does outside of Momentum IR as a disability advocate.

  • How becoming a mother compelled her to do more.

  • Nisha shouts out the Canadian Investor Relations Institute.

  • The influence IR teams have on corporations.

  • Requirements for making a good first impression.


For more information on our sponsor, please visit Olympia Trust Company

Please note that the information contained in this interview is not financial advice but for entertainment purposes. I am not a financial advisor and make no warranties or representations concerning the accuracy or suitability of the information contained in this interview. I recommend that any and all investment decisions be made with the advice of accredited investment advisors.

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